Launching a new product at #NABShow 2023 or another trade show on the horizon? Public relations can help spread the word and drive traffic to your booth if done correctly. Start now and capture interest with repetition. Here are a…
It was a formidable challenge. A prominent company in our industry needed help with their social media. When Pipeline took over, they had less than 10 Facebook followers – and that included their own employees! We grew their numbers to…
Reduce, Reuse, Recycle – it’s the battle cry of the U.S. Environmental Protection Agency’s efforts to conserve our natural resources. At Pipeline, we don’t really want to reduce your messaging, but we certainly want to repurpose good content. After we…
As a result of the COVID-19 pandemic, the 2020 NAB Show has been canceled. Now, much like other companies facing similar event cancellations in their industries, professional video manufacturers and service providers are scrambling to share their news and messaging…
Scandals, accidents, major mistakes, natural disasters – companies can face a crisis at any time. Nobody wants a crisis, of course, but smart PR professionals plan for them. That way, the company can respond quickly and truthfully. During any crisis,…
For more than a decade, hashtags have been a part of social media. The trend started on Twitter but has spread to most major social media networks, including Facebook and Instagram. Why so popular? It’s all about improved searchability. According…
It’s the holiday season – time for family gatherings, office parties, and other traditions. But despite the heightened goodwill toward men, there’s still PR work to be done. How do you make the most of the last six weeks of…