Trade Show Org Support. Investigate and use all available promotional opportunities (speaking opportunities, awards, editorial contribution to website) offered by the trade show organization. They are typically free and can yield substantial results.
Editorial Research. If you’re meeting with a member of the press during a show, take a look at the year’s editorial calendar beforehand to see where your company could contribute. If they don’t publish an editorial calendar, come up with a specific story pitch or two for each journalist you meet.
Pre-Show Virtual Press Conference. Great way to solidify the company’s messaging and get media coverage leading up to the event, which will drive more traffic to the booth.
Schedule Early. If anyone says to you “We’ll find time at the show,” realize it’s far from a sure thing. Plan ahead as much as you can.
SHWCS. Stay Hydrated and Wear Comfy Shoes – Always!! And be sure to enjoy yourself.
If you’re looking to make a big splash at a trade show or any other time of year, talk to us. We make things happen at Pipeline CHS.
“Building Brand Connections that Inspire Action.”