Beyond the Press Release

We firmly believe in tactic diversification. Pipeline routinely ghostwrites articles either by our clientele or their customers; conducts extensive story pitching on high-profile projects; writes application, sale and new product releases; pitches story ideas in conjunction with scheduled editorial calendar opportunities; arranges for product reviews; organizes special events and press/analyst tours; contacts media in support of our client's appearance at various trade shows; writes and produce internal case studies; and researches and submits proposals for speaking at relevant industry events throughout the year. We employ as many PR and design tactics as appropriate on a particular project – producing the greatest possible bang for the buck.

Consistent Message

Through an integrated communications plan, all promotion and design work will incorporate a cohesive look and messaging, ensuring our clientele the greatest possible reach. We create and maintain consistent messaging throughout press, advertising, and Internet vehicles, including web site creation, search engine optimization and marketing, e-newsletter creation, brochures, case study slicks, banner and print ads.