We’re a go-to marketing firm in the digital video and cinema production, video streaming, and broadcast technology sectors with 100 percent word-of-mouth client referrals for the past 20 years.
Whether your marketing goals are focused on a product launch, new market entry, content creation and distribution, building top-of-mind awareness, e-marketing, we know what it takes to get you there. Along the way, we provide an excess of attention and care with none of the stress. There are no drama queens or kings at Pipeline.
At Pipeline, we’re specialists at creating cohesive plans tailored to a client’s individual needs and implementing those plans to a T.
We’ve established ourselves as a strong presence in the market because we provide customized solutions for our clients and based on our strong relationships with the media and our clients. Here’s our take on what sets us apart:
Knowledge and Experience. Our team is built around former industry journalists who know how to write and “sell” stories to media outlets. We have significant backgrounds in video production, broadcast, cable, security/surveillance, corporate, education, government, and systems integration, gained from decades of experience in technology journalism and trade industry public relations, as well as real-word video production experience.
Tactic Diversification. Sure, we write great (and frequent!) press releases, but we do much more. We proactively pitch story ideas in line with media outlets’ editorial direction; ghostwrite articles and speeches; arrange for product reviews; coordinate media webinars; organize special events, demo days, and press tours; handle press meetings at various trade shows; write and distribute e-newsletters and e-blast campaigns; research and write case studies and white papers; produce and track speaking proposals and award submissions for relevant opportunities.
Personal Touch. Our executives work on only a handful of accounts at one time to make sure every client feels like our only client. Through our broad range of marketing support services and close client interaction, we create cohesive programs that produce quantifiable results. Our boutique approach assures you personalized attention, and our breadth of services makes us a true one-stop shop.
Proactive Focus. Pipeline continually initiates new project ideas and keeps track of all active items. We maintain an active dialogue with key media professionals and through direct customer marketing to reach your target audience.
Social Media and More. From audio podcasts and video blogs to Facebook and blog entries, we produce a variety of social media content as part of a larger, cohesive plan. We create the content and can spearhead its distribution online or work with internal staff. We also collaborate with design and Web professionals for Web site creation and search engine optimization.
Global Reach. Need to reach customers beyond North America? No problem. Pipeline has close contacts with international journalists and analysts, and we’re well versed in differing regional PR requirements. For those companies looking for in-country support, Pipeline works closely with select international PR firms so your message can Be Heard in any country.
Teamwork. Pipeline works closely with our clients, but we also retain an external perspective. That helps us continually monitor and adapt projects to ensure that our clients stand out from the crowd in all modes of media exposure.